Mean Cards: From Idea to Reality

Project Goals

To create and launch Mean Cards, an e-commerce brand specializing in crafting dark-humor greeting cards for friends and family who can take a joke. The project includes developing the unique selling proposition (USP), designing and producing the cards in-house, and implementing a marketing strategy that effectively promotes the brand and drives sales.

Pain Points

Differentiating from competitors

The greeting card market is crowded, and Mean Cards must stand out with its unique, edgy concept.

Managing cost-effective production

Selecting the most practical and cost-effective method to produce cards, maximizing profit margins.

Building brand awareness

As a new e-commerce brand, Mean Cards must generate interest and convert visitors into customers.

Strategies

Unique Selling Point

Leverage the dark humor twist as the brand's USP, and create memorable, visually appealing card designs that generate buzz and encourage social sharing.

Unique User Experience

Utilize the tone of the cards as the brand's overall voice to create a consistent, fun, unique, and on-brand experience that will drive customer retention and engagement.

In-house Fulfillment

Invest in an in-house printer to handle card production, allowing for greater control over quality, inventory, and fulfillment while reducing costs compared to outsourcing or using print-on-demand services.

Brand Awareness

Implement a multichannel marketing approach, including SEO, social media, and email marketing, to build brand awareness and drive traffic to the online store.